Privacy Policy – Information pursuant to Articles 13–14 of the EU General Data Protection Regulation (GDPR) The personal data you provide is processed by MY FLOWER S.R.L., Via Nazionale, 122, 84012 Angri (Salerno), Italy – Tel. +39 327 621 4875 – Email: info@myfloweritaly.com. Your personal data is processed for purposes related to the provision of the services you request, including, for example, requesting information, registering on the website to receive benefits and offers, obtaining quotations, making purchases and having orders delivered to an address provided by you. Your data may also be processed, only with your explicit consent, for the purpose of sending you commercial and marketing communications. For the first purpose, the legal basis for processing is the performance of an agreement. For the second, the legal basis is your consent. Your data will be processed electronically and may be made available to third parties (Data Processors) located within or outside the European Union, provided that they are duly appointed by the Data Controller and provide appropriate security guarantees. These parties may be necessary to provide essential services required to meet your requests. These Data Processors, whose list is available upon request, may include categories of service providers supporting the Data Controller in delivering the services offered through this website, such as software developers, website providers and shipping companies. Your data may also be processed for statistical analysis and direct marketing purposes. These processing activities are carried out where legitimate and necessary to provide a service that meets your expectations. Your data will be retained for the duration of the services you request, or for longer periods where required by applicable law. For marketing purposes, your data will be retained for a maximum of 48 months following the last commercial contact. At any time, you may exercise your rights under Articles 15–22 of the GDPR by contacting the Data Controller of this website. To request the modification or deletion of your personal data, please email info@myfloweritaly.com. Please note that if you request the deletion of your personal data, we may no longer be able to provide the services you have requested.